Custom Software Development

IA/UX Software Development that turns heads.
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Software Development

At DE Marketing Solutions, software development is a holistic process where our projects don’t just look great, they also perform. From the start, we consider your content strategy, information architecture, user-pathways to maximise the return on investment.


Research & Discovery

Every custom software development project is unique. We want to get to know your needs, and determine an appropriate interface to match the desired deliverables within a timeline, and tailored to your business goals.

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Digital Strategy

Our team of experts research, analyze and craft strategic recommendations that will enable you to accomplish your business goals. From stakeholder interviews to industry analysis, our recommendations are tactical and effective.

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Information Architecture

Our Information Architects define the features, functionalities, structure and user-experience of our custom software development projects. Every project needs a foundation and our IA and UX teams provide the blueprint for your online business.

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Design Mock-ups

Our talented team of designers create high-end custom interfaces for mobile, tablet and desktop to elevate brand perception and increase conversion rates. We focus on functional, yet, beautiful design throughout the entire software development process.

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Coding & Development

When it’s time to develop software, we dedicate a collaborative team of IA/UX custom software developers to build a custom-software solution based on the unique needs of your business and the objectives you would like to accomplish.


Launch & Optimise

Once your project has launched, our team of IA/UX developers continue to find ways to improve the custom software performance and integrate new API features and functionalities that will continue to elevate and expand your online business.

We deliver custom software that you need

Through smart delivery of proven UI/UX design

Having the right balance of interface that makes work easier

Why Custom Software Development

“Why not off-the-shelf software?” Off-the-shelf software tackles parts of your business operations, not everything. Providers talk about “best of breed” functionality or processes.

In reality, when you choose off-the-shelf software you are running your business against a set of template processes and forms. You’re running your business exactly the same as your competitors using the same off the shelf software. Custom software development allows you to get ahead of your competitors, and be unique in your field.

The other problem with off-the-shelf is that you’ll end up with multiple systems to cover your whole business and some systems you may never require, so they sit in limbo. You will continue to pay for that dead function which is similar to your staff working at 50%.

You may use multiple resources, these are unlikely to talk to each other properly, resulting in lots of error-prone and time-consuming manual handling.

We build custom software systems that talk, process and deliver the results you want.


Custom Software Development